BOX OFFICE BEAT DOWN: Avatar Continues to Set Records Earning Another $41 Million




1) Avatar - $41 million
2) The Book Of Eli - $31 million
3) The Lovely Bones - $17 million
4) Alvin and The Chipmunks: The Squeakuel - $11.5 million
5) Sherlock Holmes - $9.8 million
6) The Spy Next Door - $9.7 million
7) It's Complicated - $7.6 million
8) Leap Year - $5.8 million
9) The Blind Side - $5.5 million
10) Up In The Air - $5.4 million

Coming as a surprise to no one, James Cameron's 3D outer-space epic Avatar continued to set records and earned another $41 million at the box office this weekend. The film, is now the third highest grossing domestic movie of all-time surpassing classics like E.T. the Extra-Terrestrial and Star Wars: Episode IV - A New Hope and has only The Dark Knight and Cameron's own Titanic to beat to take the top-spot on that list, which is now looking more and more likely. Avatar only slipped 17.9% from last week earning $12,572 in each of the 3,285 theaters that the film was shown in bringing the movie's grand total to an extremely impressive $491 million in just five weeks. The film is all but guaranteed to cross the $500 million domestically sometime this week. For the first time in almost a month a new film has been able to crack the top three as Denzel Washington's post-apocalyptic action film The Book Of Eli directed by The Hughes Brothers and co-starring Gary Oldman and Mila Kunis came in number two on the charts in its debut weekend. The film, which was seen in 3,111 theaters made an average of $10,162 per theater for an opening weekend total of around $31.6 million.

The highly anticipated new film from acclaimed director Peter Jackson, The Lovely Bones, based on the beloved book of the same name did shocking well in its sixth week on the charts as the film finally went wide across the country and managed to move up to the third spot in the box office. The film, saw a amazing 44,129% rise in ticket sales as the movie was added in nearly 2,560 theaters for an average of $6,656 per each of the 2,563 theaters that the film was shown for a weekend total of roughly $17 million bringing the film's total gross so far to $17,527, still very shy of the movie's $100 million budget. The children's film, Alvin and The Chipmunks: The Squeakuel, a sequel to the popular 2007 film starring the singing critters, continues to score well with kids but fell back one spot to fourth place in its fourth week on the charts. The movie, which was in 3,296 theaters over the weekend dropped 30.6% from last week and only made $3,489 per theater for a weekend total of $11.5 million bringing its grand total to a almost $200 million in just four weeks, not bad for a film that only cost $75 million to make. Rounding off the top five and dropping three places from last week is the Guy Ritchie adapted, film of the classic Arthur Conan Doyle novels, Sherlock Holmes, starring Robert Downey Jr. in the title role along with Jude law as his partner Watson and Rachel McAdams. The film, dropped nearly 40% in its fourth week on the charts and made only $3,096 per each of its 3,173 theaters for a weekend total of around $9.7 million, bringing it's grand total to around $180 million and surpassing its $90 million budget with ease.

Doing very well this week in limited release was director Michael Hoffman's new drama The Last Station about the last year of famous Russian author Leo Tolstoy's life and starring Helen Mirren, Christopher Plummer, James McAvoy, Paul Giamatti and Kerry Condon. The film, which opened for a week in two theaters in December so it would be considered for this year's Oscar race, is getting a lot of attention for both Mirren and Plummer's performances and puts them both in the running for nominations this year. The movie was seen in only three theaters this week but made an average of $27,233 per theater for a total of $114,00 in its first week. Also continuing to do well this week is fellow Oscar bait Crazy Heart, the alcoholic-Country Music Singer redemption film starring Jeff Bridges, which is sure to earn him an Oscar nomination and co-stars screen-legend Robert Duvall and Maggie Gyllanhaal. The movie rose 42.4% in its fifth week on the charts earning about $14,000 per each of the 47 theaters it was shown in for a weekend total of $658,000 and a grand total of around $2 million. Not fairing as well this week however was the action/comedy family-film The Spy Next Door starring international film star Jackie Chan. The movie, which played in 2,924 theaters made only $3,317 per theater for a total of just $9.7 million in its first week, failing to break the top five on the charts.

Next weekend will see three new films enter into wide release with one film opening in limited release. First up is the "end of days" film Legion starring Paul Bettany as the fallen angle Michael fighting an army of the un-dead along side Dennis Quaid, Tyrese Gibson, Charles S. Dutton, Lucas Black, Kate Walsh, Jon Tenney and Adrianne Palicki. Also out next week is Extraordinary Measures starring Harrison Ford and Brendan Frasier as a scientist and a father, respectively, trying to cure a rare children's disease before its too late based on a true story and the children's film Tooth Fairy starring Dwayne Johnson as a reluctant recruit into the world of pillow visitors also starring Ashley Judd, Billy Crystal and Julie Andrews. Finally, opening in limited release is Creation starring Paul Bettany as Charles Darwin and co-starring Jennifer Connelly, Jeremy Northam, Tobey Jones and Benedict Cumberbatch. Check back in seven days to see who comes out on top at the box office next week.

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